It all began with a jewellery box—a treasure chest of stories shared by my grandmother during a time of war. I was just six years old when she revealed these precious pieces, each one a testament to resilience, elegance, and timeless grace. That moment ignited my lifelong passion for jewellery and the belief that every piece can tell a story of its own.

ZED by Zaynab Khalili was born from this passion for celebrating life’s most precious moments through fine, wearable art. I believe that jewellery should be more than beautiful—it should be meaningful. With ZED, I design each piece to blend the luxury of fine gold with the grounding beauty of natural stones. These creations are crafted to empower, to connect, and to become part of the stories we carry with us. For me, jewellery is not just about adornment—it’s a celebration of individuality, heritage, and the moments that define us.

At ZED, finding the perfect piece is more than an experience—it’s a joyful celebration of connection. Whether you’re choosing a gift for yourself or someone you love, my goal is to create jewellery that transcends trends and becomes a timeless heirloom. Each piece is thoughtfully designed to evoke purpose and meaning, reflecting the values we hold close to our hearts.

Giving back has always been a cornerstone of ZED. A portion of every purchase supports those in need because I believe true luxury is about making a difference. When you wear ZED, you’re not just wearing jewellery—you’re part of a mission to create a more connected and compassionate world.

ZED is my way of weaving stories, celebrating beauty, and restoring balance in a fast-paced world. Every piece I design is a reminder that even the smallest details can hold the deepest meaning.

Thank you for being part of this journey. Discover ZED’s timeless creations and join a community that believes in luxury with purpose.